Pakistan Favourite Toy Store
Our Vision
We envision a Pakistan where every child has access to toys that unlock their potential. Beyond being a retailer, we strive to be a movement championing learning through play.
Our goal is to empower parents with tools that turn everyday moments into opportunities for growth—whether it’s a puzzle that teaches problem-solving or a building set that sparks engineering curiosity. We dream of a future where playrooms are filled with laughter, creativity, and toys that prepare children for the world ahead.
Our Story
ToyTales.pk was born from a shared love for childhood wonder and a desire to redefine play in Pakistan.
As parents, we struggled to find toys that were not only safe and durable but also fostered creativity and learning. Frustrated by the gap in the market, we set out in 2025 to create a platform where families could discover toys that inspire imagination and nurture development. What began as a small online store has blossomed into a trusted name, delivering joy to thousands of children across Pakistan—from the bustling streets of Karachi to the quiet neighborhoods of Islamabad. Every toy we offer reflects our founding belief: playtime is the first classroom.
Fouzia Sial
“A passionate educator and mother of two, Fouzia Sial founded ToyTales.pk to bridge the gap between play and learning in Pakistan. With decades of experience in child development, she curates toys that spark creativity while championing safety and inclusivity.”
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